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Benefit Communications
A multi-point approach to employee benefit communications that will educate employees, drive engagement and reinforce a cohesive benefit program message
Winston’s Employee Benefit Communications approach represents more than twenty years of experience helping organizations to deliver a comprehensive, multi-point employee benefit communications program.
Our multi-point methodology facilitates increased employee engagement and reinforces a unified benefits program message. Better engagement results in improved understanding of benefit choices and selection which leads to greater appreciation of their total rewards package. Employee’s who understand the value of their benefits and their total rewards package ultimately experience greater job satisfaction and increased employer loyalty.
In a recent white paper published by a major insurance carrier, employees were asked to; rate the quality of their benefits program; and the effectiveness of the benefits communication process.
Predictably, as the better understanding of employee benefit packages increased due to a focused communication effort by the employer, a marked increase in ratings of both the benefits education process as well as the perceived value of the benefits package occurred.
Winston’s Benefit Communications solution delivers a unified benefits communication program utilizing multiple medium methods including:
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Print Campaigns – posters, postcards, direct-mail campaigns |
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Employer-branded web-based enrollment platform |
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Embedded educational videos and custom content via the enrollment platform |
Research has proven different people comprehend and retain information differently, Winston’s multi-point benefit communication solutions ensures all means possible are utilized to communicate a unified benefits program message across the organization.
Our communication solutions are helping organizations deliver a unified Benefits Communication message required in today’s ever-changing healthcare benefits landscape.
Want to understand how we can help your organization? Click here to find out more
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